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How to Write a Marketing Plan [Westwood John]
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Opis
A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.
How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.
Podtytuł: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
ISBN: 9781398619739
Kod paskowy: 9781398619739
Autorzy: Westwood John
Wydanie: 8
Rok wydania: 2025
Kod wydawcy: 37919
Liczba stron: 180
Oprawa: Miękka
Format: 14.0x21.0cm
Głębokość (mm): 11
Waga: 0.245
Języki: angielski
Grupa towarowa: Książka
How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.
Podtytuł: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
ISBN: 9781398619739
Kod paskowy: 9781398619739
Autorzy: Westwood John
Wydanie: 8
Rok wydania: 2025
Kod wydawcy: 37919
Liczba stron: 180
Oprawa: Miękka
Format: 14.0x21.0cm
Głębokość (mm): 11
Waga: 0.245
Języki: angielski
Grupa towarowa: Książka
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